Public relations - Target groups, objectives and tasks

3 important questions on Public relations - Target groups, objectives and tasks

At what is internal PR aimed?

Internal stakeholders: employees and their families and shareholders.

At what is external PR directed?

Is directed towards various types of external target groups.

What is public affairs?

A management function directed towards the societal and political relations of the company. For example, good contacts with the general public and the local community.

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