Brand activation - Consumer promotions
3 important questions on Brand activation - Consumer promotions
What are monetary incentives when talking about consumer promotions tools?
1. Price cut on the shelf (immediate discount when buying the product).
2. Coupons (vouchers with a discount)
3. Cash refunds (discount after sending proof of purchase)
4. Savings cards ( ''spaarkaarten'' to get discount in the end)
2. Coupons (vouchers with a discount)
3. Cash refunds (discount after sending proof of purchase)
4. Savings cards ( ''spaarkaarten'' to get discount in the end)
What are chance to win a prize tools when talking about consumer promotions?
1. Contests (game)
2. Sweepstakes and lotteries
2. Sweepstakes and lotteries
What are kind of product promotions when talking about consumer promotions tools?
1. Sampling (small samples to taste or try)
2. Extra volume (''buy one get one free'')
3. Free in mail (free gift in return for a proof of purchase)
4. Premiums (small gifts that come with a product)
5. Self-liquidators (presents in exchange for a number of proofs of purchase + extra money)
2. Extra volume (''buy one get one free'')
3. Free in mail (free gift in return for a proof of purchase)
4. Premiums (small gifts that come with a product)
5. Self-liquidators (presents in exchange for a number of proofs of purchase + extra money)
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