How marketing communications work - How marketing communications work (90-109)

4 important questions on How marketing communications work - How marketing communications work (90-109)

What is the most famous multiple attribute model?

Fishbein model (expectancy-value model) = brand attitudes are made up of three elements.
1. Relevant product attributes.
2. The extent to which one believes the brand possesses these attributes.
3. The evaluation.

What is the Theory of Reasoned Action (TORA)?

An extension of the Fishbein model. This model was developed to provide a link between attitude and behavioural intention.

What does the post-experience model assume?

Relations between the current purchase, and previous- purchase, advertising, promotion and current promotion and advertising.
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Which model is similar to the reinforcement model?

Routinised response behaviour model.

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