Brand activation - Trade promotions
3 important questions on Brand activation - Trade promotions
What are off-invoice allowances?
Direct price reductions to the trade during a limited period of time.
What is a slotting allowance?
It is a one-time, upfront fee that is charged by retailers before they allow a new product on their shelves to cover start-up costs of entering a new product into their system.
What are advertising/performance allowances?
They are monetary incentives aimed at encouraging the retailer to advertise the manufacturer's brand and are provided when proof of the ad is produced.
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