Product strategy and services - What is a product

3 important questions on Product strategy and services - What is a product

What is a product (how marketeers it see) ?

A bundle of benefits

Which product levels are there?

Core product: wat koop je eigenlijk? Intangible core benefits.
Actual product = wat je koopt
augmented product = niet tast-bare voordelen

Which types of consumer goods are there?

  1. Consumer goods
  2. business goods
  • Convinience goods
  • shopping products
  • specialty goods
  • unsought goods

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