Product strategy and services - What is a product
3 important questions on Product strategy and services - What is a product
What is a product (how marketeers it see) ?
Which product levels are there?
Actual product = wat je koopt
augmented product = niet tast-bare voordelen
Which types of consumer goods are there?
- Consumer goods
- business goods
- Convinience goods
- shopping products
- specialty goods
- unsought goods
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