What is marketing? - Tasks of marketing in a company

4 important questions on What is marketing? - Tasks of marketing in a company

What are the three tasks of marketing?

  1. Identify the target market's needs and wants through MARKETING RESEARCH
  2. Cater to demand with a CUSTOMER DRIVEN marketing strategy
  3. FOLLOW-UP with a customer service, relationship building and handling complaints

What is the reputation of a company?

A companies brand image may promote a positive emotional response

What is Response in the three R's?

Create a positive customer response in the exchange process by customizing the offer

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How can you increase the customer equity?

  • Maintaining customer loyalty
  • A more efficient customer acquisition
  • Marketing products and services at higher margins and with lower marketing costs

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