Strategy development and marketing planning - Marketing planning
6 important questions on Strategy development and marketing planning - Marketing planning
What does a portfolio analysis show?
- An overview of the company's SBU or products
- The coherence between the strategies of the SBU's
- Lets you prioritise
- Enables you to think about resource allocation
- Can be done on concern level and on SBU level
What is a ''Cash Cow'' in the Boston Matrix
What are ''Dogs'' in the Boston Matrix?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What are the three levels of strategy development?
- Top management
- Middle management
- Supervisory or functional-level management (marketing/product manager)
What are the three dimensions of the Abell Model?
- Customers (what type of customer?)
- Needs (What customer functions should we fulfil?)
- Technologies (How can we satisfy the identified needs?)
What is the mission statement of a company?
The formal description of an organisation's mission. This should describe the company's strengths and the technologies it should master in order to successfully compete in meeting customer needs
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
