What is marketing? - The marketing concept

4 important questions on What is marketing? - The marketing concept

What is an integrated approach?

Marketing is too important to be left to the marketing department

What is a broad business definition?

An ambitious, customer-oriented business definition will prevent marketing myopia

What is marketing research and target market selection?

Systematic analysis of relevant marketing information enhances decision-making and the selection of target customers
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

Why is it important to have satisfied customers?

Greater customer loyalty --> more repeat purchases
Positive word of mouth communication --> More new customers

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo