Strategy development and marketing planning - Writing a marketing plan
4 important questions on Strategy development and marketing planning - Writing a marketing plan
What are the main parts of a marketing plan?
- Strategy
- Operational plans
- Planned results
- Control and feed back
What is a marketing plan for?
What does a marketing plan do?
- The plan helps managers to assess the feasibility of the objectives and strategies
- Specifies who is responsible for which tasks
- Clarifies how much money and other resources are needed
- Provides insight into the expected results
- Facilitates the evaluation of the company's progress and any necessary adjustments
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What are the four ingredients of a marketing plan?
- Activities
- Vision
- Outcome
- Analysis
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding