Strategy development and marketing planning - Writing a marketing plan

4 important questions on Strategy development and marketing planning - Writing a marketing plan

What are the main parts of a marketing plan?

  1. Strategy
  2. Operational plans
  3. Planned results
  4. Control and feed back

What is a marketing plan for?

It specifies how an organisation will use its resources and marketing mix on the market to achieve its objectives

What does a marketing plan do?

  • The plan helps managers to assess the feasibility of the objectives and strategies
  • Specifies who is responsible for which tasks
  • Clarifies how much money and other resources are needed
  • Provides insight into the expected results
  • Facilitates the evaluation of the company's progress and any necessary adjustments
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What are the four ingredients of a marketing plan?

  1. Activities
  2. Vision
  3. Outcome
  4. Analysis

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