Strategy development and marketing planning - The marketing organisation
3 important questions on Strategy development and marketing planning - The marketing organisation
What is a marketing organisation?
The framework within which people are assigned to positions and their work is coordinated to carry out plans and achieve the company's goals
What is a Geographical organisation?
A firm that operates nationwide or internationally organises its marketing activities by geographical region
What is a product management organisation?
Organising by products or product lines gives the company sufficient flexibility to develop an optimal marketing strategy for each product
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