Creating long term customers relationships
6 important questions on Creating long term customers relationships
What is the difference between traditional organisations and modern organisations?
How is the company's ability to manage the value proposition called and what is needed for that?
How do we monitor customer satisfaction?
- customer loss rate: why have you left us (best source of feedback, be happy they complain to you and not someone else)
- mystery shopper
use satisfied customer as ambassador
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is product quality (def) and when is it achieved?
What is the 80-20 percent rule and what do we learn from this?
sometimes you have to fire your customers
What is customer relationship management (CRM) and give 5 ex on how to improve CR
- one-to-one marketing (cola, nutella)
- customer empowerment (harry potter hardcore fans)
- customer reviews and recomandations (bnb's)
- co creation (lego)
- loyalty programms (starbuck point system, lot of information in return)
The question on the page originate from the summary of the following study material:
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