Awareness phase - FCB matrix
4 important questions on Awareness phase - FCB matrix
What is a low cognitive purchase? What does the customer feel/think? High or low involvement? Example?
What is a high cognitive purchase? What does the customer feel/think? High or low involvement? Example?
What is a low affective purchase? What does the customer feel/think? High or low involvement? Example?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is a high affective purchase? What does the customer feel/think? High or low involvement? Example?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
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