Competitive Dynamics - Product life-cycle marketing strategies
3 important questions on Competitive Dynamics - Product life-cycle marketing strategies
Advantages and disadvantages of pioneers:
- Brand name association
- Establishes attributes the products at that class should posses
- Customer inertia
- Producer advantages
Disadvantages:
- Poor new products
- Bad positioning
- No demand yet
- Product development costs
Three ways to change the course for a brand:
- Market modification
- Product modification; style, quality or feature improvement
- Marketing modification
Marketing in an economic downturn:
- Fine tune brands and product offerings;
- Increasing investment
- Get closer to customers
- More compelling value proposition
- Review budget allocations
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
![Trustpilot Logo](/images/design_2020/lp/clp-trustpilot-en.png)