Crafting the Brand positioning - Developing and Establishing a Brand positioning
6 important questions on Crafting the Brand positioning - Developing and Establishing a Brand positioning
Steps to make a competitive frame of reference:
- Identify competitors; category membership
- Analyse competitors; real and perceivend strenghts and weaknesses, strategies and objectives
Criteria of points of difference?
- Desirable
- Deliverable
- Differentiating
Which two forms of points-of-parity are there?
- Category POP
- Competitive POP
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
A perceptual map is
What is a brand mantra?
Criteria of a brand mantra:
- Communicate
- Simplify
- Inspire
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
![Trustpilot Logo](/images/design_2020/lp/clp-trustpilot-en.png)