Creating long-term loyalty relationships - Customer databases and database marketing
4 important questions on Creating long-term loyalty relationships - Customer databases and database marketing
What is the difference between a customer mailing list and a customer database?
What is a business database?
Downside of database marketing and crm:
- Some situations are not conducive to database management
- Building and maintaining a customer database requires a large investment.
- It may be difficult to get everyone in the company to be customer oriented and use the available information
- Not all customers want a relationship with the company.
- Assumptions behind CRM may not always hold true.
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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In what 5 ways can companies use their databases?
- To identify prospects
- To decide which customers should receive a particular offer
- To deepen customer loyalty
- To reactivate customer purchases
- To avoid serious customer mistakes
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
