Setting product strategy - Product Characteristics and Classifications
3 important questions on Setting product strategy - Product Characteristics and Classifications
What are the five product levels a marketer should adress?
- Core benefit
- Basic product
- Expected product
- Augumented product
- Potential product
In which three groups do products fall on the basis of durability, tangability and use (consumer or industrial)?
- Nondurable goods; tangible
- Durable goods; tangible goods that survive many uses
- Services; intangible
Which different product classifications are there?
- Durability and tangible goods
- Consumer goods
- Industrial goods
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