Conducting Marketing Research - The marketing research system
3 important questions on Conducting Marketing Research - The marketing research system
What are marketing insights and how can they be obtained?
- Marketing insights provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketeers.
- Can be obtained through:
- Market survey
- Product-preference test
- Sales forecast per region
- Advertising evaluation
What is marketing research?
Marketing research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
Affordable ways to research marketing:
- Engage students or professors to carry out projects
- Use the internet
- Checking out rivals
- Tapping into marketing partner expertise
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