The Scope of Marketing
4 important questions on The Scope of Marketing
Explain marketplace, marketspace, metamarket and metamediaries.
- Marketplace: physical, e.g. a store
- Marketspace: digital, where you shop online
- Metamarket: cluster of complementary products and services. E.g. automobile manufacturers, car dealers, financing companies, insurance companies etc.
- Metamediaries: assisting the consumer through the metamarket.
What does a business market do?
- Sell business good and services
- Demonstrate how their products will achieve higher goals or lower costs.
About what do global markets have to decide?
- Which countries to enter
- How to enter
- How to adapt a product/service to a country
- How to price products
- Design communications
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
Non profit and Governmental markets
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- Never study anything twice again
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