The Scope of Marketing

4 important questions on The Scope of Marketing

Explain marketplace, marketspace, metamarket and metamediaries.

  • Marketplace: physical, e.g. a store
  • Marketspace: digital, where you shop online
  • Metamarket: cluster of complementary products and services. E.g. automobile manufacturers, car dealers, financing companies, insurance companies etc.
  • Metamediaries: assisting the consumer through the metamarket.

What does a business market do?

  • Sell business good and services
  • Demonstrate how their products will achieve higher goals or lower costs.

About what do global markets have to decide?

  • Which countries to enter
  • How to enter
  • How to adapt a product/service to a country
  • How to price products
  • Design communications
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  • 100% sure, 100% understanding
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Non profit and Governmental markets

Sell to organizations with limited purchasing power

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