The Scope of Marketing
4 important questions on The Scope of Marketing
Explain marketplace, marketspace, metamarket and metamediaries.
- Marketplace: physical, e.g. a store
- Marketspace: digital, where you shop online
- Metamarket: cluster of complementary products and services. E.g. automobile manufacturers, car dealers, financing companies, insurance companies etc.
- Metamediaries: assisting the consumer through the metamarket.
What does a business market do?
- Sell business good and services
- Demonstrate how their products will achieve higher goals or lower costs.
About what do global markets have to decide?
- Which countries to enter
- How to enter
- How to adapt a product/service to a country
- How to price products
- Design communications
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
Non profit and Governmental markets
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
![Trustpilot Logo](/images/design_2020/lp/clp-trustpilot-en.png)