Analyzing business markets - What is organizational buying?
4 important questions on Analyzing business markets - What is organizational buying?
What is organizational buying?
What are the major industries making up the business market?
- Agriculture, forestry, fisheries
- Mining
- Manufacturing
- Construction
- Transportation
- Communication
- Banking, finance, insurance
- Distribution
- Services
What are the 3 types of buying situations?
- Straight re-buy: purchasing department reorders supplies such as office supplies and bulk chemicals on a routine basis and chooses from suppliers on an approved list.
- Modified re-buying: buyer wants to change product specifications, prices, delivery terms, or other specifications.
- New task: purchaser buys a product or service for the first time.
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Explain systems buying and selling
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