Collecting information and forecasting demand - Analyzing the macroenvironment
11 important questions on Collecting information and forecasting demand - Analyzing the macroenvironment
What is a fad?
- Unpredictable
- Short-lived
- Without social, economic and political significance
What is a trend?
Trends in the economic environment:
- Consumer psychology
- Income distribution
- Income savings debt and credit
- Higher grades + faster learning
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- 100% sure, 100% understanding
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What is the main marketers monitor of the demographic environment?
What 4 types of industrial structures are there?
- Subsistence (levensonderhoud) economies: few opportunities for marketers.
- Raw material-exporting economies: good markets for equipment, tools, supplies and luxury goods for the rich.
- Industrializing economies: where a new rich class and growing middle class demand new types of goods.
- Industrial economies: rich markets for all sorts of goods.
What are the 5 income-distribution patterns?
- Very low incomes
- Mostly low incomes
- Very low, very high incomes
- low, medium, high incomes
- mostly medium incomes
What are core and secondary beliefs?
- Core beliefs are passed from parents to children and reinforced by social institutions.
- Secondary beliefs are more open to change (by marketers e.g.)
What is corporate environmentalism?
Trends in technological environment:
- Accelerating pace of change
- unlimited opportunities for innovation
- Varying R&D budgets
- Increased regulation of technological change
Trends in the political-legal environment
- Increase business legislation
- Growth of special-interest groups
Trends in natural environment
- Shortage of raw materials
- Increased energy costs
- Anti-pollution pressures
- Governmental protections
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
