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Core marketing concepts

Q: Explain value proposition and brand

A value proposition is a set of benefits that satisfies the needs of the customer . A brand is an offering from a known source . Companies strive to build a brand image with as many strong , favorable and unique brand associations as possible.

Q: Explain value and costumer value triad.

Value is the sum of the ' tastbare' and ' niet-tastbare' benefits and costs to the costumer. The costumer value triad is the combination of quality , service and price ( qsp ). Value perceptions increase with quality and service , but decrease with price .

Q: What 3 channels are used by the marketer to reach a target market?

Communication channels Distribution channels Service channels

Q: Of what 2 environments does the marketing environment consist?

Task environment . Includes all actors engaged in producing, distributing and promoting the offering. Broad environment . Consists of six environments: Demographic environment Economic environment Social-cultural environment Natural environment Technological environment Political-legal environment

6 important questions on Core marketing concepts

Customer value triad, a value (central marketing concept). What combination is it?

Combination of qualities service and price

Three kinds of marketing channels

Communication channels
Distribution channels (display sell or deliver)
Service channels(Carry out transacties with potential buyers)

Explain value proposition and brand

A value proposition is a set of benefits that satisfies the needs of the customer.
A brand is an offering from a known source. Companies strive to build a brand image with as many strong, favorable and unique brand associations as possible.

Explain value and costumer value triad.

Value is the sum of the "tastbare" and "niet-tastbare" benefits and costs to the costumer.
The costumer value triad is the combination of quality, service and price (qsp).

Value perceptions increase with quality and service, but decrease with price.

What 3 channels are used by the marketer to reach a target market?

Communication channels
Distribution channels
Service channels

Of what 2 environments does the marketing environment consist?

Task environment. Includes all actors engaged in producing, distributing and promoting the offering.
Broad environment. Consists of six environments:

Demographic environment
Economic environment
Social-cultural environment
Natural environment
Technological environment
Political-legal environment

The question on the page originate from the summary of the following study material:

Marketing management. | 9780273753360 | Philip Kotler, et al

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Core marketing concepts

6 important questions on Core marketing concepts

Customer value triad, a value (central marketing concept). What combination is it?

Three kinds of marketing channels

Explain value proposition and brand

Explain value and costumer value triad.

What 3 channels are used by the marketer to reach a target market?

Of what 2 environments does the marketing environment consist?

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