Core marketing concepts
6 important questions on Core marketing concepts
Customer value triad, a value (central marketing concept). What combination is it?
Three kinds of marketing channels
- Communication channels
- Distribution channels (display sell or deliver)
- Service channels(Carry out transacties with potential buyers)
Explain value proposition and brand
- A value proposition is a set of benefits that satisfies the needs of the customer.
- A brand is an offering from a known source. Companies strive to build a brand image with as many strong, favorable and unique brand associations as possible.
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
Explain value and costumer value triad.
- Value is the sum of the "tastbare" and "niet-tastbare" benefits and costs to the costumer.
- The costumer value triad is the combination of quality, service and price (qsp).
Value perceptions increase with quality and service, but decrease with price.
What 3 channels are used by the marketer to reach a target market?
- Communication channels
- Distribution channels
- Service channels
Of what 2 environments does the marketing environment consist?
- Task environment. Includes all actors engaged in producing, distributing and promoting the offering.
- Broad environment. Consists of six environments:
- Demographic environment
- Economic environment
- Social-cultural environment
- Natural environment
- Technological environment
- Political-legal environment
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
![Trustpilot Logo](/images/design_2020/lp/clp-trustpilot-en.png)