Predicting demand
8 important questions on Predicting demand
Judgmental forecasting methods
- Sales force composite
- Jury of executive opinion
- Wisdom of the crowds
- Delphi methods
- Scenario analysis
Market and Survey Analysis forecasting methods
- Chain ratio method
- Buyer intentions
- Product tests
Times Series forecasting methods
- Naive methods
- Moving averages
- Exponential smoothing
- Box-Jenkins
- Regression analysis
- Decompositional methods
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Causal forecasting methods
- Regression analysis
- Econometric models
- Neural networks
- Multivariate AutoRegressive Moving Average (MARMA)
Foundation of the Bass model
- Innovators (explorers)
- Early adopters (visionaries)
- Early majority (pragmatists)
- Late majority (conservatives)
- Laggards (critics)
Factors influencing p
- Complexity
- Ease of trial
Factors influencing q
- Compatibility
- Observability
Bass model analogies
- Environmental factors
- Market structure
- Buyer behavior
- Channels used/available
- Characteristics of product
- Promotional opportunities
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