Perceptual maps and multidimensional scaling - Perceptual maps
5 important questions on Perceptual maps and multidimensional scaling - Perceptual maps
What are the 3 ways to create a perceptual map?
- Make it up - no credibility, yet used frequently.
- Use simple data
- Use multidimensional scaling
What is the meaning of the 4 quadrants of the simple perceptual plot?
- Upper right: strengths and attributes that are important to customers - maintain those strengths.
- Upper left: attributes that are also important to customers, but for which the brand doesn't succeed as well - priorities to be fixed.
- Lower left: attributes that the customers don't care about and the company doesn't perform well in - no concern.
- Lower right: attributes that the customers don't care about but the brand does excel in - consider if you are devoting too many resources into it.
What are perceptual maps helpful for?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is the potential shortcoming of these simple perceptual maps?
What is the difference between simple and multidimensional scaling for perception mapping?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
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