Balducci et al. (2018): Unstructured Data in Marketing
14 important questions on Balducci et al. (2018): Unstructured Data in Marketing
In which parts of the roadmap fits this article?
What proposes the intergrative framework by Balducci et al. (2018)?
What are the three main contributions to the literature?
- Offering an unifying definition and conceptualization of UD in marketing
- Bridging disjoints literature with an organizing framework that synthesizes various subsets of UD relevant for marketing management
- Identifying substantive computational and theoretical gaps in extant literature
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
How can unstructured data (UD) be defined?
- 80% of data in firms is unstructured
Explain the figure wich is used in the paper by Balducci et al. (2018) about UD.
- Verbal can be distinguished between spoken and written UD
- Nonverbal can be distinguished between human and inanimate (levenloos: geographic) UD
What are examples of (highly) unstructured data and (highly) structured data?
- Video data
- Image data
- Nonverbal data (like facial cues)
- Text data
- Voice data
Structured data (from highly to medium):
- Numeric secondary data
- Categorial data
- Geographic data
- RFID data
- Survey data
Leveraging UD for unique theoretical insight
There are three general categories of theoretical contribution that can be derived from UD to create, communicate, and deliver value to customers. Which ones are those?
- Information transmission (encoding information, process of value communication to customers)
- Advertising and promotions
- Social media and social communication
- Information processing (customers receive message, process of decoding or processing the information)
- Managing channels
- Personal selling and sales management
- Retail management
- Service management
- Information extraction (process of extracting information from the message, dependent on context and culture)
The customer journey has become shorter and more complex, rendering the traditional purchase funnel inadequate and thereby increasing the need for ....
Why is delivering value to customers during information processing crucial in service contexts?
- Especially because the rise of smart technologies changes the nature of customized service delivery by substituting or complementing FLEs (frontline employees)
- And UD analysis can unlock new insights in this area
Which kind of research reflects the most recent era in the digital revolution?
Firms create value by capturing marketing insights on
social media through two primary approaches, which ones?
- Mining UGC to listening
- Using UGC for forecasting
What are the central marketing capabilities according to Moorman & Day (2016)?
- Brand management
- Strategic leverage of brand equity
For what is UD used in marketing research and why is this helpful?
- Reveal how customers extract information from specific brand attributes
- Practitioners can determine which attributes create value for consumers
Which five conclusions can be drawn from the paper by Balducci et al. (2018)?
- Analysis of UD also is reshaping business practices in many industries
- UD analysis and implementation eventually may have a prominent presence in every department of organizations
- UD enables practitioners to examine phenomena at more granular levels to understand the process by which behaviors shape business outcomes.
- Despite the promise that UD hold for improving value creation and exploring new business opportunities , their increased volume remains mostly untapped (onbenut) by firms
- A notable reason for this lag is that only one-quarter of firms surveyed claimed to have the internal competencies to analyze UD
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
