Summary: Marketing Plan Handbook Pearson New International Edition | 9781292021676 | Marian Burk Wood (M B A ), et al

Read the summary and the most important questions on Marketing Plan Handbook Pearson New International Edition | 9781292021676 | Marian Burk Wood (M.B.A.); Marian Burk Wood

• 1 marketing plan

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• name the 7 elements that modern day marketing planning consists of.

  a good brand, commercials, transparant, good communication between de brand and te customers, product, price and a good website.

• what is marketing? name the 5 actions that are embodied in it. and what else does marketing include?

  Marketing is the action or business of creating, communicating, delivering. promoting and selling of products or services. And also includes advertising and market research.

• Thus what is the purpose of marketing? what are the 3 main elements that marketings aims for.

  The purpose of marketing is to ensure that a company is functioning correctly. The main three elements that marketing aims for is to consistently be the best competitively and win customers and earn their loyalty.

• why is marketing planning important what does it aim to do? name the 3 forces that it tries to benefit. And build what?

  Marketing planning is to determine how to provide value to customers , the organization and key stakeholders. And build relationships.

• How long does a marketing plan cover a business. And for which products should a plan be made? When should a marketing plan be made?

  A plan should be made every year and for every product. A marketing plan should be made months before.

• What is sustainable marketing? What does is aim to do.

  Is the process of creating communication and delivering value to customers. This is done in such a way that natural and human resources are protected and increased throughout the years.

• What are the two major trends in marketing?

  1. Involvement in marketing of customers by suggesting products or creating brand-related materials that are meaningful to them
     
  2. The public's demand for transparency, insisting that organisations be open and honest about their decisions and actions, including pricing, sponsorship, and other aspects of marketing 

• Name 3 elements that the support strategy includes?

  1. Good customer service 2. internal marketing 3. good coordination between all of the departments within the firm.

• What do have consumers currently more than in recent years?

  • Better information
    
  • More choices
  • Higher expectations
  • Better market access
  • More purchasing power 

• What do consumers demand?

  Consumers are bringing more influence in marketing these days. Consumers demand more transparency. For instance, the organisations aim with their profit.
  

  • Consumers prefer to buy brands with a positive image, transparency and trustworthiness