Determing marketing plan direction
4 important questions on Determing marketing plan direction
What must align with the direction of an organisation? name the 2 factors.
Explain what a non growth strategy is?
Which two options does a business has in order to put the non growth strategy in effect?
2.retrechment : cut down or reduce. Examples are file for bankrupcy, close certain divisions, limit distribution, cut back on marketing, stop certain items or lines.
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Why are financial objectives important? name 5
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