Determing marketing plan direction

4 important questions on Determing marketing plan direction

What must align with the direction of an organisation? name the 2 factors.

priorities and the organizations strengths.

Explain what a non growth strategy is?

when an organization is not going well and the business needs to continue surviving. cut losses.

Which two options does a business has in order to put the non growth strategy in effect?

1. maintenace : maintain current sales and market share and seek the highets profits.
2.retrechment : cut down or reduce. Examples are file for bankrupcy, close certain divisions, limit distribution, cut back on marketing, stop certain items or lines. 
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Why are financial objectives important? name 5

1. sales revenue, product sales revenue , channel sales revenue , profitability , return on investment.

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