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Strategy fundamentals

Q: Explain the corporate level strategy

i s concerned with the overall capacity of an organization. the purpose of a coporate level strategy is to maximise its profits and maintain financial succes in the future.

6 important questions on Strategy fundamentals

What is a stakeholder?

is a party or person that has an interest in a company or business and can either affect or be affected by the business.

Explain the corporate level strategy

is concerned with the overall capacity of an organization. the purpose of a coporate level strategy is to maximise its profits and maintain financial succes in the future.

Explain the operational level strategy

is a plan of action stating how the firm will use their resources in the production of a product or service. and managing employees in a day to day level.

Name the 3 themes a strategy statement should have

the fundamental goals : the goals a company or organization seeks which are reflected in the mission vision and objectives.

the scope : number of different businesses

the particular advantages or capabilities it has to deliver all of these

Name the 3 parts of the strategy model

1 strategic position : environment , capability , purpose and culture ( corporate level)

strategic choises: business, international, alliances , innovation , corporate. (business level)

strategy in action: evaluating, process , organizing , changing ( operational level)

Name the two strategy development processes

1. the rational analytic view: sees strategy development as a planned process mostly led by top manangement

2. the emergent view: sees strategy development as additional adaption often inspired by actions low in the organization.

The question on the page originate from the summary of the following study material:

Marketing Plan Handbook Pearson New International Edition | 9781292021676 | Marian Burk Wood (M B A ), et al

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