Segmentation, targeting, positioning and CRM
20 important questions on Segmentation, targeting, positioning and CRM
What is market fragmentation?
What is target marketing strategy?
What is segmentation variables
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Who is the Generation Y?
What is Generational marketing?
What are 3 ways to segment consumer markets
What is an usage occasion?
A viable target segment should satisfy the following requirements:
- Measure the segment
- Can marketing communications reach it
- Can the marketeer serve the needs of the segment
What is a segment profile?
What defines a undifferentiated targeting strategy?
If successful it can be very efficient because production, research and promotion costs benefit from economies of scale. It's cheaper ti develop one product or one adversing campaign than to choose several targets and create a separate products of messages for each.
What defines a differentiated targeting strategy?
What defines a concentrated targeting strategy?
What defines a custom marketing strategy?
What are the 4 steps of positioning decision?
2. Offer a good or service with a competitive advantage.
3. Finalise the marketing mix.
4. Evaluate responses and modify as needed.
How can a marketer know the current state of the market?
What is a perceptual map?
What are 4 steps in one-to-one marketing?
- Differentiate among these customers in terms of both their needs and their value to the company.
- Interact with customers and find ways to improve cost efficiency and the effectiveness of the interaction.
- Customise some aspect of the products or services that you offer to each customer. This means treating each customer differently based on what has been learned through customer interaction.
What re characteristics of CRM?
- Lifetime value of the customer
- Customer equity
- Focusing on high-value customer
What are examples for CRM?
- When you can see on a site of a delivery company what the expected time of delivery is.
How can CRM be used for the share of a customer?
(Share of a customer is something different than market share, it is about for i.g. the shoes how many of the same brand shoe the customer possesses)
The question on the page originate from the summary of the following study material:
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- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
