Strategy and environment
18 important questions on Strategy and environment
What is Competitive intelligence (CI)?
What is the competition in micro-environment?
What are the 3 levels where marketers compete in the micro-environment?
- Product competition (in which competitors offer different products to satisfy the need and wants of a customer. (e.g. Starbucks vs Tea in england)
- brand competition (In which competitors offer similar goods or services to fight for a share of the customers wallet)
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What is monopolistic competition?
What is the socio-cultural environment?
-characteristics
-people who live in that society
- culture (Value's and believes)
- Demographics (size, age, income, education)
What is a collectivist culture?
Where does SMART stands for?
Measurable
Attainable (acceptable)
Relevant
Time
What is a business portfolio?
What is a portfolio analysis?
Which 4 growth strategies are there?
- Development strategies: Introducing existing products into new markets.
- Product development: New products in existing markets
- Diversification: New products in new markets.
What are the 4 steps of making a marketing plan?
- Marketing objects
- Marketing strategies
- Implement and control marketing plan
What is an operation plan?
What is the corporate culture?
What is an import quota?
What is an contracted agreement?
What is a straight extension strategy?
What is a product adaption strategy?
What is a product invention strategy?
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