Questionnaire and Form Design

22 important questions on Questionnaire and Form Design

How do you call a structured technique for data collection that consists of a series of questions, written or verbal, that a respondent answers?

Questionnaire

How do you call a single question that attempts to cover two issues which can be confusing to respondents and result in ambiguous responses?

Double-barreled question

How do you call questions in a questionnaire that screen potential respondents to ensure they meet the requirements of the researcher?

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How do you call a psychological phenomenon that takes place when an individual telescopes or compresses time by remembering an event as occurring more recently than it actually occurred?

Telescoping

How do you call open-ended questions that respondents answer in their own words?

Unstructured questions

How do you call questions that prespecify the set of response alternatives and the response format?

Structured questions

How do you call a respondent's tendency to check an alternative merely because it occupies a particular position or is listed in a specific order?

Order or position bias

How do you call a structured question with only two response alternatives, such as yes and no?

Dichotomous question

How do you call a question that gives the respondent a clue as to what answer is desired or leads the respondent to answer in a certain way?

Leading question

How do you call a bias that is the result of some respondents' tendency to agree with the direction of a leading question (yea-saying)?

Acquiescence bias (yea-saying)

How do you call socioeconomic and demographic characteristics used to classify respondents?

Classification information

How do you call a type of information obtained in a questionnaire that includes name, postal address, email address, and (mobile) phone number?

Identification information

How do you call a strategy for ordering questions in a questionnaire in which the sequence starts with general questions that are followed by progressively specific questions in order to prevent specific questions from biasing general questions?

Funnel approach

How do you call questions used to guide respondents through a survey by directing them to different spots on the questionnaire depending on the answers given?

Branching questions

How do you call an in questionnaire design, assigning a code to every conceivable response before data collection?

Precoding

How do you call the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems?

Pretesting

What are the three objectives of an questionnaire?

  • Questions that respondents can answer
  • Uplift the respondent
  • Error elimination

What are the 10 steps taken when developing a questionnaire?

  • Specify the information needed
  • Type of interviewing method
  • Individual question content
  • Overcoming inability and unwillingness to answer
  • Nonstructured versus structured questions
  • Nonbiased question wording
  • Arrange the questions in proper order
  • Identify form and layout
  • Reproduction of the questionnaire
  • Eliminate bugs by presenting

What are the seven rules for question wording?

  • Who, what, when, where, why, and way
  • Ordinary words
  • Regularly, normally, usually, and so on, should be avoided
  • Dual statements (positive and negative)
  • Implicit alternatives and assumptions should be avoided
  • Nonleading and nonbiased questions
  • Generalizations and estimates should be avoided

What are the five guidelines of the order of the questions?

  • Opening questions: simple
  • Rudimentary or basic information should be obtained first
  • Difficult questions toward the end
  • Examine the influence on subsequent questions
  • Review the sequence to ensure a logical order

What are the nine guidelines for reproducing a questionnaire?

  • Response category format
  • Entire question on a page
  • Professional appearance
  • Reduce costs
  • Overcrowding should be avoided
  • Directions or instructions
  • Use of booklets
  • Colour coding
  • Easy to read

What are the seven pretesting guidelines?

  • Protocol analysis and debriefing
  • Respondents from the same population
  • Extent: extensive
  • Type of interviewing method
  • Editing and analysis
  • Sample size: 15 to 30 per iteration
  • Type of interviewers 

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