Qualitative Research Techniques - Other Qualitative Research Techniques

4 important questions on Qualitative Research Techniques - Other Qualitative Research Techniques

What is the definition of an in-depth interview?

An in-depth interview is defined as a set of probing questions posed one-on-one to a respondent by a trained interviewer to gain an idea of what the respondent thinks about something or why he or she behaves in a certain way

What is the definition of protocol analysis?

Protocol analysis places people in a decisionmaking situation and asks them to verbalise everything they considered

What is eye tracking?

Eye tracking is a technique for measuring eye positions and eye movement
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What is facial coding?

Facial coding is a system that is used to measure universal expressions of emotions, such as happiness, sadness, fear, and surprise, by their appearance on people’s faces

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