Evaluating Survey Data Collection Methods - Descriptions of Data Collection Methods - Person-Administered/Computer-Assisted Interviews
3 important questions on Evaluating Survey Data Collection Methods - Descriptions of Data Collection Methods - Person-Administered/Computer-Assisted Interviews
What is an in-home survey?
In-home interviews are used when the survey requires respondents to see, read, touch, use, or interact with a product prototype and when the researcher believes the security and comfort of respondents’ homes are important in affecting the quality of the data collected
What are mall-intercept interviews?
Mall-intercept interviews are conducted in large shopping malls, and they are less expensive per interview than are in-home interviews
What is an in-office survey?
In-office interviews are conducted at executives’ or managers’ places of work because they are the most suitable locations
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