Understanding Measurement, Developing Questions, and Designing the Questionnaire - Types of Measures

4 important questions on Understanding Measurement, Developing Questions, and Designing the Questionnaire - Types of Measures

What are nominal measures?

Nominal measures are defined as those that use only labels; that is, they possess only the characteristic of description

What are ordinal measures?

Ordinal scales indicate only relative size between objects

What are scale measures?

Scale measures are those in which the distance between each lever is known
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What is interval scale?

Interval scales are used to measure unobservable constructs

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