Evaluating Survey Data Collection Methods

4 important questions on Evaluating Survey Data Collection Methods

What is a survey?

Surveys involve interviews with a large number of respondents using a predesigned questionnaire

What are the five advantages of using survey methods?

  1. Provides standardisation
  2. Is easy to administer
  3. Gets "beneath the surface"
  4. Is easy to analyse
  5. Reveals subgroup differences

What are the four major data collection methods?

  1. Online
  2. Computer Assisted Telephone Interviewing (CATI)
  3. Computer Assisted Personal Interviewing (CAPI)
  4. Paper
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What is the incidence rate?

The incidence rate, the percentage of the population that possesses some characteristic necessary to be included in the survey, affect the decision about data collection mode

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