Evaluating Survey Data Collection Methods - Modes of Data Collection - Mixed-Mode Surveys

3 important questions on Evaluating Survey Data Collection Methods - Modes of Data Collection - Mixed-Mode Surveys

What is a mixed-mode survey?

Mixed-mode surveys, sometimes referred to as hybrid surveys, use multiple data collection modes

What is an advantage of mixed-mode surveys?

Multiple Avenues to Achieve Data Collection Goals

What are disadvantages of mixed-mode surveys?

  1. The Survey Mode May Affect Response
  2. Additional Complexity

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