Research Design - Causal Research

4 important questions on Research Design - Causal Research

What is causal research?

Causal research is used to measure causality in relationships, such as “if x, then y”. Causality is a relationship in which one or more variables affect one or more other variables

What is a mediating variable?

A mediating variable is the variable that causes mediation in the dependent and the independent variables, it acts as a stepping stone between the two other variables. In other words, it explains the relationship between the dependent variable and the independent variable

What is an experimental design?

An experimental design is a procedure for devising an experimental setting  so that a change in a dependent variable may be attributed solely to the change in an independent variable
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What is a laboratory experiment in marketing research?

Laboratory experiments are those in which one or more independent variables are manipulated and measures of the dependent variable are taken in an artificial setting for the purpose of controlling all extraneous variables that may affect the dependent variable

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