Understanding the organizational resource base - The resource-based view of the firm

5 important questions on Understanding the organizational resource base - The resource-based view of the firm

Explain competitive positioning and resources and market orientation.

Figure. Competitive positioning

What are different views of how to define and classify resources in RBV?

- Anything that can be thought of as a strength or weakness of a firm
-       Stocks of available factors that are owned or controlled by the firm
- A bundle of assets, capabilities, organizational processes, firm attributes, information and knowledge

What is the difference between assets and capabilities?

organizational assets are the endowments a business has accumulated, such as those resulting from investments in scale, plant, location, and brand equity, while capabilities reflect the synergy between these assets and enable them to be deployed to the company’s advantage.
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What is a critic on RBV?

It neglects the influence of market dynamism

What are the three main levels and types of resources?

  • Marketing assets – the resource endowments the organization has built or acquired over time.
  • Capabilities – the processes that are used to deploy assets effectively in the marketplace.
    • Capabilities – used to undertake routine tasks
    • Core capabilities – strategically important to creating competitive advantage
  • Dynamic capabilities – the capabilities that create new assets and/or new capabilities in response to change in the marketplace

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