Understanding the organizational resource base - The resource-based view of the firm
5 important questions on Understanding the organizational resource base - The resource-based view of the firm
Explain competitive positioning and resources and market orientation.
What are different views of how to define and classify resources in RBV?
- Stocks of available factors that are owned or controlled by the firm
- A bundle of assets, capabilities, organizational processes, firm attributes, information and knowledge
What is the difference between assets and capabilities?
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What is a critic on RBV?
What are the three main levels and types of resources?
- Marketing assets – the resource endowments the organization has built or acquired over time.
- Capabilities – the processes that are used to deploy assets effectively in the marketplace.
- Capabilities – used to undertake routine tasks
- Core capabilities – strategically important to creating competitive advantage
- Dynamic capabilities – the capabilities that create new assets and/or new capabilities in response to change in the marketplace
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