Creating sustainable competitive advantages
4 important questions on Creating sustainable competitive advantages
Which characteristics of resources help create a sustainable competitive advantage?
- Hard to copy
- Rare/ unique to the organization
What factors could affect organizational costs?
- Experience and learning effects
- Capacity utilization
- Linkage
- Interrelationships
- Degree of integration
- timing
- Policy choices
- Location and institutional factors
What are different forms of differentiation?
- Promotional differentiation
- Brand differentiation
- Distribution differentiation
- Pricing differentiation
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What are useful ways of creating defensible position?
- Clear, tight definition of the market target,
- Enhanced customer linkages
- Established brand and company credibility
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