Strategic marketing planning - Creation of the competitive positioning

4 important questions on Strategic marketing planning - Creation of the competitive positioning

What is competitive positioning?

Competitive positioning is a statement of market targets and is developed to achieve the objective laid down under the core strategy. Where to compete?

What are two things that should be considered when evaluating the markets to target?

1. Assessing the attrativeness.
2. Evaluating the potential strenghths.

What is the following steps after selecting the market target?

Creating a differential advantage or competitive edge in serving market.
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What are essential factors in choosing how to choose a differential advantage?

1. Must be of value to the customer
2. Hard to copy.

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