Strategic marketing planning - Implementation
3 important questions on Strategic marketing planning - Implementation
What is the goal of the marketing mix during the implementation phase?
These elements are used to translate the strategy from a statement into the effort in the market place.
What is the task of the control phase during the implementation?
1. Market performance
2. Financial performance
2. Financial performance
What is the difference between contingency planning and scenario planning?
Contingency planning is concerned with "what will we do if?"
Scenario planning: forecasting a range of likely futures and making plans to deal with whichever occur.
Scenario planning: forecasting a range of likely futures and making plans to deal with whichever occur.
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