Competing through the new marketing mix

4 important questions on Competing through the new marketing mix

What elements are included in the recent development of the marketing mix?

First product, price, promotion and place + people, processes and physical evidence

What are some pricing considerations?

- Production costs
- Economic value to the customer
- Competitor price levels
- Desired competitive positioning
- Corporate objectives
- Price elasticity of demand

What is a basic communication tool?

AIDA - Awareness, interest, desire, action
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What factors should be considered as important in desigining the staffing strategy?

  • Job design and description
  • Selection
  • Training
  • Appraisal

The question on the page originate from the summary of the following study material:

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