Twenty-first century marketing - The changing competitive arena
3 important questions on Twenty-first century marketing - The changing competitive arena
What are some changes that are taking place in business environment?
- Pace of economic change
- Explosion in innovation and new knowledge generation
- competitive pressure
- Manufacturing can now take place almost anywhere
- New organizational structures
- International trade
- Company action
- Explosion in innovation and new knowledge generation
- competitive pressure
- Manufacturing can now take place almost anywhere
- New organizational structures
- International trade
- Company action
What are some trends in the modern markets that are likely to continue in the future?
- Customers are becoming increasingly demanding
- Customers are less prepared to pay a substantial premium
- Competition is becoming more intense and more global in nature
- Companies are under growing pressure to collaborate with and partner others
- Customers are less prepared to pay a substantial premium
- Competition is becoming more intense and more global in nature
- Companies are under growing pressure to collaborate with and partner others
What is the impact of downsizing on organizational structures?
- Impact within the firm: boundaries become blurred which results in narrow-minded operations and suboptimal strategies.
- Impact on interfirm relations: Working more closely.
- Impact on interfirm relations: Working more closely.
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