Global marketing research - secondary research
5 important questions on Global marketing research - secondary research
Used when direct measures are hard to obtain. Indirect variable serve as surrogate
Determinants of demand and the rate of diffusion are the same in 2 different countries but time separates the two
To calculate total market demand by using several percentages in order to reduce a base population to the relevant target group and the final realistic demand
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A correlation value for one market is used in another market
(non)probablity sample determined by:
- Type of generalisation required
- need to minimise sampling error
- study timing
- cost
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