Summary: Mass Communication 101

Read the summary and the most important questions on Mass Communication 101

• MC 101 Test 3

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• What is the purpose of Mass Communications

  1. Entertain
  2. Persuade
  3. Inform

• What Are the News Values?

  1. We decide what gets in the paper and what doesn't 
  
  2. Impact
  3. Timeliness
  4. Currency (Current)
  5. Prominence
  6. Proximity
  7. Conflict
  8. Bizarreness
  *The more of these you have in a story, the more newsworthy

• Why is it often difficult for a journalist to determine the truth of a story?

  - News is the first rough draft of history
  - Then later on, the information is probably going to change
  - First reports are often incorrect

• Describe the Colonial Peroid

  - 1690-1780
  -Before we became a nation
  -We were run by the British
  -Authoritarian
  -A Zenger of a decision
  >Published some stuff that was true about a British official
  > In those days, if it was true and hurtful, it was called Libel
  >After saying that the libel issue was bizarre since it was true, we began to take over the British
  >If you are going to publish for the government, it has to have a stamp on it

• Describe the Partisan Period

  - Printing information to bash the opposing political environment
  -Newspaper:
  >1830: $0.60 cost......... $0.75 daily pay......... 8% income

• Describe the Penny Period

  - 1830-1890
  - Paper became cheaper, there was technology to print paper
  - BENJAMIN DAY sold newspaper every day for a penny
  - The advertising-driven model is typical for most media today
  > You sell a newspaper for a penny, but make it up in the advertising
  - Like the Radio:
  > Costs you zero money to listen, but advertisers pay to air their commercials
  - The telegraph:
  > That information could travel faster than the human could travel
  > Before it was a ship, horse, or the fastest way that the human could travel
  > When the telegraph became a thing, speed became to matter

• What is the importance of the Telegraphy?

  - That information could travel faster than any human could
  - Before, information travelled as fast as the person could travel
  - When the telegraph became a thing, speed became to matter

• What is the Inverted Pyramid?

  Most important things at the top, to least important

• What is the Associated Press?

  - You get their copy of press
  - When you have good news, you send it to AP
  > They rewrite it, invert it, and send it out to all the newspapers 
  - Penny press became a bigger than as more people entered the market

• Describe Yellow Journalism

  - 1890-1990s
  - Journalism that is sensationalistic
  - Crazy things that sell newspapers
  - 'yellow kid' got the name from this comic book strip for yellow journalism
  - ADOLF OAKS:
  > Only going to publish things that fit to oath
  - Social responsibility
  > News organizations that have public interest, unlike other ones