Marketing - Marketing mix
8 important questions on Marketing - Marketing mix
What marketing mix did we use?
We made use of the 7p's because this suits a service more than the 4p's.
What is the product of MB cac?
What is the price of MB-CAC?
costsource: mostly the roadside assistance
>during a car breakdown or emergency situations > cac helps them to get back on track.
partnership with an international retail network and business partners to provide fast and professional astistance
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What place does MB-CAC make use of?
reachable via phone, mail, social media or mercedes-me.
In event of breakdown the car will be taken to the nearest mercedes benz workshop and alternative transport will be provided.
What 7 elements of promotion does the cac make use of?
sales promotion (good offers to attract customers)
public relations (promotion in the media by talking positive about the company)
direct marketing (direct email or phone selling with lots of info)
trade fairs and exhibilitions (face to face meetings in order to show their newest products and servises)
advertising (when the company pays for advertising and has the control over the message)
sponsorship (supporting an event in exchange for advertising)
What people make use of the cac?
most contact over the phone or by email
What process is in the cac?
as the product market combinations said before, there are different services at the company wit diferent types of processes.
What is the physical evidence?
German brand.
Customers of mercedes are automatically contected with the cac.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
