Research design & research ethics

10 important questions on Research design & research ethics

What are the characteristics of experiments?

1. The purest form of causality research seeking
2. Objectivistic and positivistic

What are survey studies?

Structured interviews with structured answer categories that are objectivistic and positivistic/realistic

When do you use survey studies?

1. When you need to test a theory
2. When you have clearly operationalizable variables
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What are the characteristics of archival research?

1. Secondary data
2. Can be used from any ontological and epistemological approach

What are the characteristics of focus group research?

1. Typical for discovering consumer preferences
2. Focus on the interaction between participants

What are the characteristics of ethnology?

1. Most useful for understanding cultural meanings
2. Long processes, involves 'going native'
3. Interpretivist and critical ethnography

What is a spurious relationship?

When the correlation does not imply causation. (e.g. summer causes both more drowning and higher ice cream sales, but those are not related)

What is a BI-directional causation?

A cause leads to an effect, that in turn leads back to the initial cause. e.g. A large investment leads to better performance in a company, which leads to more large investments being made.

What is a moderating variable?

A variable that can strengthen or weaken the relationship of two variables if it's present. e.g. Effort --> higher grades becomes a stronger relationships if you calculate in the variable intelligence.

What is a mediating variable?

A variable that explains the relationships between two variables. e.g capital investments -> high tech performance, variable 'innovative products shows how these two first variables are related.

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