Yang/Burns/Backhouse

5 important questions on Yang/Burns/Backhouse

YANG/BURNS/BACKHOUSE: 

Management of uncertainty through postponement

Low demand uncertainty, low product modularity

logistics (crude oil)

Low demand uncetrainty, high product modularity

production (Ikea)
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High demand uncertainty, low product modularity

purchasing (luxury furniture)

High demand uncertainty, high product modularity

product development (tailor made suits)

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