Devinny/Midgely/Vennaik

6 important questions on Devinny/Midgely/Vennaik

2 limitations of Integration responsiveness framework:

1.       Does not adequately incorporate transactional pressures on value chain

2.       Lack of clarity regarding deterministic nature of IR framework

Structure global environment:

  • structural uniformity 
  • functional
  • high standardization
  • centralization and integration = profitable

mining industrial, construction

Structure transnational environment

  • differentiated network
  • balaned
  • high capital intensity
  • no need foor economies of scale

pharmaceutical automobiles
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Structure international environment

  • Ad hoc variation
  • loose federation
  • highly standardized
  • all equal across countries

machinery, metal, textiles

Structure multinational environment

  • differentiated fit structure
  • area
  • no need for innovation
  • absence of scale economies

food, beverages, household

Constraints in attaining transnational position:

·       Technology, asset structure

o   Plant, offices, procedures, patents


·         Managerial orientation

o   Dominant logic

o   Experience, know-how

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