Exhibitions

9 important questions on Exhibitions

Realisitic budget is dependant on?

Good planning
efficient teamwork with:
designer, l&d team and material choice

Manual with rules and conditions for attendants is called?

Exhibitorskit

What is contained in the exhibitors kit?

  • General information
  • Regulations with regard to:
    • Rental possibilities
    • Install and dismantle periods
    • Building safety requirements
    • Parking
    • Smoking
    • insurance
    • Storage room
    • Possibilities and obligations
  • Layout map
  • Stand regulations
  • Overview of exposed companies
  • Overview of travel and accomodation options
  • Publicity programme made by organiser
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Discover Study Smart

When it is decided to attend the fair, a fair plan is made:

Name, date and location
SWOT factor for fair
Environment
SMART objectives
The stand
Promotion
Theme of the stand
Budget
Time planning
Staff & Teams
Evaluation plan

Rules for hostesses for fair etiquette and training

Must have listening, friendly and empathy skills

informed, representative, professional

Clean clothing

Listener

Be on time

Show who is the personnel

No food and no phone in the stand

What is a ghost visitor?

For the best significant evaluation, a ghost visitor is appointed. An anonymous person who tests the practical implementation. Results should not be used to punish but improve.

Effecient teamwork is achieved by?

Enough meetings and briefings. These moments must be used to inform and motivate everybody

EMBOK model fair

During all the phases, the core-values are the starting point. Processes must be applied from the beginning and continuously rehearsed until the desired end result is achieved

Phases:

Initiation: concept made 1/3 years prior to the fair

Planning: 1 month / 1 year prior to the event. All domains must be implemented.

Implementation: 2 days to 1 year prior to the event. Details are more clear and stakeholders are aware of what is happening

Event: execution of the event

Closure: untill one year after the event, evaluated and new edition is planned

EMBOK phases of attending the fair

Initiation: 1 month to 1 year prior to the event. Choice to attend. Project team is made.

Planning: 1 to 6 months prior to the event.
Project team works together, trainings have been given and design of stand is built and designed.

Implementation: 2 days to 2 months prior to the event. Organisation is more concrete. Activities are known and personnel is informed and know whats coming.

Event: Execution. Installing and dismantling the stand.

Closure: Event is being evaluated. All important stakeholders are considered. When it was successful, registration for next edition.

The question on the page originate from the summary of the following study material:

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