Weblecture giorgio armani

6 important questions on Weblecture giorgio armani

In  1944 the idea of luxury changes what do we mean by this?

Leads to a different type of luxury, the whole mindset of designing changes, new materials are cheaper, luxury is not in the richness of materials anymore, but in the underlining concept and craftmanship and the quality of the work.

What is the main characteristic of Italian Fashion?

Casual Elegance.

What do we mean by Androgony collections?

mens wear becomes more feminine, womenswear becomes more masculine.
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Why is Italian fashion a unique model of the fashion industry?

strong craft tradition, most-up-to-date technology, Vertical integration of production from fibre to finished item.

What did Armani used in menswear icons in his womenswear in the 1980's?

heavy textilles, bowtie, powershoulders, but it still stays feminine.

Why would brands choose to make there clothes both in Italy and China?

So they can use the label made in Italy.

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